Lauv releases long-awaited debut album

Lauv (Image courtesy of Big Hit Entertainment / Donovan PR, photo credit: Lauren Dunn)

Lauv, who has made a name for himself by racking up billions
of streams for his independently-released music, has finally dropped an album.

The highly anticipated debut album from the rising pop visionary,
titled “~how I’m
features the previously released hit singles i’m so tired…” with Troye
and fuck, i’m lonely” with Anne-Mariealongside
nineteen other tracks – including his most recent single, “Modern Loneliness, which
debuted on February 2.

The anthemic new power ballad is described as “both a
statement and a commentary on our current society, where we are increasingly ‘alone
together.’ It has garnered over 15 million streams in only two weeks, and has
reached #48 at Top 40 radio after being the most added song its first
week of impact. On the heels of its success, Lauv made an appearance on “The
Tonight Show Starring Jimmy Fallon” Friday night, and is scheduled to appear on
“Good Morning America” on Thursday, March 12.

Lauv has managed to become one of pop music’s brightest
rising stars without ever releasing an album, issuing his music independently
and writing songs for some of the biggest stars in the world while
simultaneously selling out shows all over the world as a headliner

Of his long-awaited debut album, the artist says, “I can’t
believe this day has come. ‘~how i’m feeling~’ began from a dark time in
my life when I was depressed and having a bit of an existential crisis. I wasn’t
sure if I would ever actually be able to make an album. But it marks my journey
from my rock bottom at the beginning of 2019 to a stable place of happiness,
full self-expression and self-acceptance. This album is everything to me and I
hope the world loves it as much as I loved making it.”

The album includes 11 previously unreleased tracks, and
features several highly anticipated collaborations. Lauv paired up with
the biggest group in the world, K-Pop sensations BTS, for the track “Who,”
as well as with Alessia Cara  on “Canada” and with Sofia Reyes on “El Tejano.”

Discussing the the collaborations, Lauv said,
“With everybody I’ve worked with…Each situation shows me something new
about the process of creation and how different artists work.” On working
with BTS specifically, he added, “It was a fucking dream! I met them at their
show at Wembley Stadium and we got a chance to talk. They had a playlist of a
bunch of my songs. So we were mutual fans, and I played them a song they really
loved. The process was actually super-easy, especially for a group that’s so massive
musically and culturally.”

According to publicity materials, a central theme of “~how
i’m feeling~” is “accepting and celebrating the multiple facets of ourselves.”  Lauv has been open about his struggles with
anxiety and depression and has taken action on the issue with his Blue Boy Foundation,
an organization supporting programs “that help young people feel more
comfortable reaching out for help with mental health.” In 2019, he launched the
“My Blue Thoughts” initiative, a community building mechanism for fans to
anonymously write down or record whatever is on their mind, as a way to engage
with people around the world who may be having similar experiences. 

The artist has also announced dates for his upcoming world tour.

You can listen to “Modern Loneliness” below.

Published at Sat, 07 Mar 2020 09:16:24 +0000