Reebok introduces Pride collection

Reebok has released a limited edition “Pride Pack” in celebration of Pride Month.

The shoes feature a rainbow flag in place of the Reebok logo and rainbow stitching. T-shirts and socks are also available. A portion of proceeds will be donated to Fenway Health, a medical clinic whose mission is “to enhance the wellbeing of the lesbian, gay, bisexual and transgender (LGBT) community and all people in our neighborhoods and beyond through access to the highest quality health care, education, research and advocacy,” through June 30.

“Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness,” Matt Blonder, VP of Digital Brand Commerce at Reebok and Co-Chair of the brand’s Colorful Soles LGBTQ+ employee resource group, said in a statement. “Inclusivity has been an intrinsic part of building our foundation, so working alongside a health center like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”

The sneakers start at $70, T-shirts are $25 and socks are $20. Shop Reebok’s Pride collection here.

Published at Mon, 20 May 2019 18:31:37 +0000